
Live Masterclass with Mark Higgins
Date: Thursday, November 20, 2025
Time: 6:00–7:30 PM EST
Price: $99
Includes: Live Q&A + Downloadable Resources
Learn the hard truths before you learn them the hard way. In this no-fluff, expert-led 90-minute masterclass, veteran builder Mark Higgins—35 years in the field and hundreds of projects deep—breaks down the most common (and costly) mistakes custom home builders make.
From overlooked budget bleeds to timeline killers and preventable subcontractor disasters, this session is built to protect your bottom line and sharpen your build game.
You’ll walk away with:
Real-world insights from a seasoned pro
Practical tools to avoid profit loss
Action steps you can apply immediately
A sharper understanding of what it really takes to succeed in custom builds
Perfect for:
Aspiring custom home builders
Contractors scaling into bigger projects
Owner-builders planning a dream home
Anyone serious about building smarter, not harder

Discover the hidden world inside your home with The Builder and Loft Kids! Guided by a 35-year veteran in home construction, this series invites children and families to explore how their houses work—from power and water to the living ecosystem that keeps everything running. Through hands-on lessons and conscious conversations, kids learn not just the “what,” but the “why”—becoming more aware of consumption, sustainability, and the care that goes into every home. It’s consciousness-building for families, empowering the next generation to understand, respect, and confidently manage the place they call home.
Where patterns, paradoxes, and personal revelations collide. These pieces don’t just think outside the box—they question who built it, and why you stayed inside so long... And a little fun!
Breaking Loft News — The Loft Wire The assassination of Charlie Kirk has sent shockwaves through the nation—but for The Loft, it struck at something deeper. Not because of politics, but because of wha... ...more
The Loft
September 11, 2025•2 min read

What if the very discomfort we try to avoid is exactly what our children need? In Why We’re Choosing the Struggle, The Builder’s Wife shares the story of trading comfort for resilience—possible by mov... ...more
The Loft ,Kids Loft
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In her debut essay for The Discovery Loft, The Builder’s Wife reflects on the unexpected lessons found in wood, nails, and the willingness to change direction. What began as a simple walkthrough of th... ...more
The Loft ,Lab Insider
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A tender, grounded essay on what real awareness looks like—not as a mountaintop or mystical escape, but as a mother teaching her daughter how to wash her hair. “A Simple Awareness” invites readers int... ...more
The Loft ,Kids Loft
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New Blog What happens when someone close to you calls your entire creative process a cop-out—without even knowing it? In this raw dispatch from the Loft, Cassie Higgins explores the emotional fault li... ...more
The Loft ,Loft Lab &Lab Insider
June 19, 2025•4 min read

What if Donald Trump isn’t the anomaly—he’s the amplifier? This essay explores Trump not through politics, but through the lens of performance, ego, and responsibility. A provocative look at legacy-dr... ...more
The Loft
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🧪 Step Into the Lab
Where weird ideas get tested, tools get built, and self-awareness meets science. [Explore the Loft Lab →]
📚 Return to The Loft
The core of it all. Essays, reflections, and creative pieces from Cassie and the voices within. This is where thought finds structure. [Go to The Loft →]
🌟 Visit the Kids Loft
Whimsy meets wisdom in a collection made for our littlest loftlings—and the grownups who guide them. [Discover the Kids Loft →]
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