Landmark Building Collaboration
🏗️ How to Not Lose Your Ass on a Home Build
Live Masterclass with Mark Higgins
Date: Thursday, November 20, 2025
Time: 6:00–7:30 PM EST
Price: $199
Includes: Live Q&A + Downloadable Resources
Learn the hard truths before you learn them the hard way. In this no-fluff, expert-led 90-minute masterclass, veteran builder Mark Higgins—35 years in the field and hundreds of projects deep—breaks down the most common (and costly) mistakes custom home builders make.
From overlooked budget bleeds to timeline killers and preventable subcontractor disasters, this session is built to protect your bottom line and sharpen your build game.
You’ll walk away with:
Real-world insights from a seasoned pro
Practical tools to avoid profit loss
Action steps you can apply immediately
A sharper understanding of what it really takes to succeed in custom builds
Perfect for:
Aspiring custom home builders
Contractors scaling into bigger projects
Owner-builders planning a dream home
Anyone serious about building smarter, not harder
The Builder & Loft Kids Home Show
Discover the hidden world inside your home with The Builder and Loft Kids! Guided by a 35-year veteran in home construction, this series invites children and families to explore how their houses work—from power and water to the living ecosystem that keeps everything running. Through hands-on lessons and conscious conversations, kids learn not just the “what,” but the “why”—becoming more aware of consumption, sustainability, and the care that goes into every home. It’s consciousness-building for families, empowering the next generation to understand, respect, and confidently manage the place they call home.
Latest For The Loft Loungers
Essays from the edge of the mind.
Where patterns, paradoxes, and personal revelations collide. These pieces don’t just think outside the box—they question who built it, and why you stayed inside so long... And a little fun!
The Spider in the Basement
She was already dead. But I didn't know that yet. Before the floors were laid, I found a spider in the basement—and she became a mirror I didn't expect to find. A parable about becoming. ...more
The Loft
December 11, 2025•3 min read
Loft Kids Co-Creator of The Month November 2025
When Luna opened The Adventures of Zuki & The Mystery Forest Co-Creation Coloring Storybook, she didn't see fear in the unknown forest—she saw possibility. Through her bold green colors and joyful sto... ...more
The Loft ,Kids Loft
November 22, 2025•4 min read
Loft Kid's Co-Creation Program Explained
What if your child could show you what’s going on inside them — not through stress, not through guesswork, but through story? The Co-Creator Program is my favorite thing we’ve ever built at the Loft.... ...more
The Loft ,Kids Loft
November 20, 2025•5 min read
The Mess That Made the Magic
Perfectionism nearly stopped me from publishing. But I realized something crucial: real creation is never clean. It's messy, alive, and that's exactly where the magic lives. A vulnerable essay on why ... ...more
The Loft ,Kids Loft
November 13, 2025•3 min read
Re: Charlie Kirk — When Truth-Telling Becomes a Crime
Breaking Loft News — The Loft Wire The assassination of Charlie Kirk has sent shockwaves through the nation—but for The Loft, it struck at something deeper. Not because of politics, but because of wha... ...more
The Loft
September 11, 2025•2 min read
Choosing the Struggle
What if the very discomfort we try to avoid is exactly what our children need? In Why We’re Choosing the Struggle, The Builder’s Wife shares the story of trading comfort for resilience—possible by mov... ...more
The Loft ,Kids Loft
July 31, 2025•2 min read
🧪 Step Into the Lab
Where weird ideas get tested, tools get built, and self-awareness meets science. [Explore the Loft Lab →]
📚 Return to The Loft
The core of it all. Essays, reflections, and creative pieces from Cassie and the voices within. This is where thought finds structure. [Go to The Loft →]
🌟 Visit the Kids Loft
Whimsy meets wisdom in a collection made for our littlest loftlings—and the grownups who guide them. [Discover the Kids Loft →]
Newsletter
Want to Know When the Loft Sends Up a Signal?
We don’t do monthly. We do meaningful.
Subscribe to stay in the loop on new drops, unexpected insights, and tools worth your attention.
No fluff. Just the good stuff, when it matters.
